I wasn't going to read this book.
At all.
In fact, my life has been so filled with school work that letting this one thing go seemed like a blessing. So I opened it up today so that I could post this having said that I tried.
Ooops.
What I found instead is that Dillard is a phenomenal writer. She writes prose the way mere mortals write poetry. Her paragraphs have rhyme and meter. Her prose flows in a way that makes it seem like some other medium entirely. The words are grotesque at worst and intricately detailed at best, but intoxicatingly easy to read.
What I'm trying to say is this: I guess I am reading this book after all. Please forgive me for being so far behind the curve.
Rhetoric student with a transient blog. Computer Ethics>> Rhetoric>> Digital Writing.
Tuesday, April 15, 2014
Tuesday, April 8, 2014
Self-Actualizing Metaphors and Evolution of the Personal
I criticized this book last week because I couldn't see how it could be applied to my own life, as a student, writer, or general world inhabitant.
It turns out that if I had just gone on to finish the book, that would no longer have been a complaint. I was, in particular, interested in a tiny section in the back of the book, titled "Self Understanding." Self-understanding, like most other types of understanding, is an area in which I could use some work. My process, I think, would be more efficient if the curriculum were not constantly changing.
But in the context of the book and it's examination of metaphor and its unconscious purpose in our lives, self-actualization requires a conscious look at our use of language.
For me, it relates to the section of the book where Lokhoff and Johnson were discussing the placement of words within a sentence, where "I taught Harry Greek" implies better learning and more direct communication than "I taught Greek to Harry."
This is a common complaint among high school composition teachers. Student spend too long getting to their point because they are trying to sound smart. It seems worth at least mentioning here that there is something wrong with the fact that we connote confusing and cyclical with "professional."
But if it is important to speak clearly, it is equally important, in terms of self-acceptance, to understand what rhetorical moves we are making when we speak complexly and why.
What I finally took out of this book was the knowledge that an understanding of metaphor (the why) and the resulting action (the what) can help me understand the movements my brain makes in between them.
And it doesn't get much more relevant than self understanding.
It turns out that if I had just gone on to finish the book, that would no longer have been a complaint. I was, in particular, interested in a tiny section in the back of the book, titled "Self Understanding." Self-understanding, like most other types of understanding, is an area in which I could use some work. My process, I think, would be more efficient if the curriculum were not constantly changing.
But in the context of the book and it's examination of metaphor and its unconscious purpose in our lives, self-actualization requires a conscious look at our use of language.
For me, it relates to the section of the book where Lokhoff and Johnson were discussing the placement of words within a sentence, where "I taught Harry Greek" implies better learning and more direct communication than "I taught Greek to Harry."
![]() |
| "Well, yes, officer, technically the cocaine was a drug procured for me." |
But if it is important to speak clearly, it is equally important, in terms of self-acceptance, to understand what rhetorical moves we are making when we speak complexly and why.
What I finally took out of this book was the knowledge that an understanding of metaphor (the why) and the resulting action (the what) can help me understand the movements my brain makes in between them.
And it doesn't get much more relevant than self understanding.
Tuesday, April 1, 2014
"I Never Metaphor I Didn't Like" and other books about this magical wordform
When I turned 18, my uncle gave me a book of metaphors as a gift. This is probably because he only sees me once every two years and I'm the only other member of our family that might find this book remotely interesting - and it is. But I also think there's a reason it's been relegated to bathroom reading in our household.
Metaphor, as our class text clearly states, is present in every level of our lives. It is in our turns of phrase and essay cliches as well as the fabric of our conversations. As a defense of the use of metaphor in writing as valuable and relatable, rather than lazy and trite, I appreciate this book.
But I don't think that is what the authors intended it to be used for, and, while I find their theory in general mind-bending, I don't particularly see how it applies to me as a writer. In fact, of our three texts, this one seemed by far the least applicable to my writing life.
I was strongly reminded of my literary theory class while reading this text: the magnitude of the importance of metaphor was staggering but distant. Unlike the frustration of Macrorie and the search for peace and learning of Pirsig, I did not connect with this book on a personal level. Where I lived the struggles of the other authors and sympathized (sometimes limitedly) with their experiences, the metaphor study seems too big to be narrowed into one application. It is more like the discovery of a theory than the development of a single rhetorical argument.
In summary, this book while profoundly cool, is going to require a large bit of class discussion before I really understand what it was trying to tell me.
![]() |
| Besides its heartwarming and engaging cover, of course. |
Metaphor, as our class text clearly states, is present in every level of our lives. It is in our turns of phrase and essay cliches as well as the fabric of our conversations. As a defense of the use of metaphor in writing as valuable and relatable, rather than lazy and trite, I appreciate this book.
But I don't think that is what the authors intended it to be used for, and, while I find their theory in general mind-bending, I don't particularly see how it applies to me as a writer. In fact, of our three texts, this one seemed by far the least applicable to my writing life.
I was strongly reminded of my literary theory class while reading this text: the magnitude of the importance of metaphor was staggering but distant. Unlike the frustration of Macrorie and the search for peace and learning of Pirsig, I did not connect with this book on a personal level. Where I lived the struggles of the other authors and sympathized (sometimes limitedly) with their experiences, the metaphor study seems too big to be narrowed into one application. It is more like the discovery of a theory than the development of a single rhetorical argument.
In summary, this book while profoundly cool, is going to require a large bit of class discussion before I really understand what it was trying to tell me.
Tuesday, February 25, 2014
The Long Trip Grinds To An End...At Last
At the end of section one when Pirsig first introduces the character of Phaedrus, he has this to say on the forgotten man's behalf: "His wife and family seem to have suffered most...No one really knew him."
The Phaedrus introduced in this opening section is a tragic character, but not a particularly sympathetic one. Now, here at the end of this book, I feel that I was done a disservice so innocuous at the beginning of my shared journey with Pirsig that I could not put together until now precisely why I disliked this book. This is not to say that I hated it, or that reading it was onerous, but that at the conclusion I felt the author himself had been condescending me from the beginning and I found it too impossible to believe that any writer could have such disdain for his own audience that I ignored it for the majority of the book.
I had hoped that this book would be a backwards glance, from someone who had experienced, healed and meant to relay his story. Instead, I felt chastised by a man who talked about the catastrophe of Phaedrus' struggle with a reminiscing fondness that makes me wonder if her changed at all. While that in and of itself is a fascinating topic (did the "new personality" differ at all from the old? was this a question of stability rather than logos?), the early sections of the book present an opportunity to look at the ways in which Phaedrus failed in his examination of the world, the means by which he drove himself insane. Instead, Pirsig waxes philosophical about the glory of Phaedrus' golden years and the genius of his philosophy. While Phaedrus' intelligence in unquestionably high, the pedestal Pirsig places him upon seems hollow. Phaedrus did not answer any questions, he simply performed an acrobatic leap over the commonly accepted line of questioning to ask his own.
In chapter 28, as Pirsig describes Phaedrus' helplessness and despair when confronted with his search for the bunk-bedders with Chris, I thought he might finally be coming around to an analysis of the failures of the Phaedrus character. And he does speak to the fear and uncertainty, but his narrative makes it clear that those are secondary things, sacrifices for Phaedrus in the face of his search for Quality, and sacrifices for the narrator in his search for his own history.
And in his description of the beauty of the untouched west, he reminds me of my father, if my father routinely spoke to me like I was an illiterate child incapable of independent thought. I rebel, perhaps as the by product of my own generation, against the idea that the past was pure and simple and the future is ruining all we have left in the world. The past had its beauty, simplicity, and glory. But it also had its brutality, complexity, and conflict. The narrator romanticises the past in the same way he romanticises Phaedrus, highlighting the beauty of something long past and pretending that those beautiful moments comprise a holistically better era.
The Phaedrus introduced in this opening section is a tragic character, but not a particularly sympathetic one. Now, here at the end of this book, I feel that I was done a disservice so innocuous at the beginning of my shared journey with Pirsig that I could not put together until now precisely why I disliked this book. This is not to say that I hated it, or that reading it was onerous, but that at the conclusion I felt the author himself had been condescending me from the beginning and I found it too impossible to believe that any writer could have such disdain for his own audience that I ignored it for the majority of the book.
I had hoped that this book would be a backwards glance, from someone who had experienced, healed and meant to relay his story. Instead, I felt chastised by a man who talked about the catastrophe of Phaedrus' struggle with a reminiscing fondness that makes me wonder if her changed at all. While that in and of itself is a fascinating topic (did the "new personality" differ at all from the old? was this a question of stability rather than logos?), the early sections of the book present an opportunity to look at the ways in which Phaedrus failed in his examination of the world, the means by which he drove himself insane. Instead, Pirsig waxes philosophical about the glory of Phaedrus' golden years and the genius of his philosophy. While Phaedrus' intelligence in unquestionably high, the pedestal Pirsig places him upon seems hollow. Phaedrus did not answer any questions, he simply performed an acrobatic leap over the commonly accepted line of questioning to ask his own.
In chapter 28, as Pirsig describes Phaedrus' helplessness and despair when confronted with his search for the bunk-bedders with Chris, I thought he might finally be coming around to an analysis of the failures of the Phaedrus character. And he does speak to the fear and uncertainty, but his narrative makes it clear that those are secondary things, sacrifices for Phaedrus in the face of his search for Quality, and sacrifices for the narrator in his search for his own history.
And in his description of the beauty of the untouched west, he reminds me of my father, if my father routinely spoke to me like I was an illiterate child incapable of independent thought. I rebel, perhaps as the by product of my own generation, against the idea that the past was pure and simple and the future is ruining all we have left in the world. The past had its beauty, simplicity, and glory. But it also had its brutality, complexity, and conflict. The narrator romanticises the past in the same way he romanticises Phaedrus, highlighting the beauty of something long past and pretending that those beautiful moments comprise a holistically better era.
Tuesday, February 11, 2014
Yoga Was Good For Me, But I Quit It Anyway
I'm beginning to think that most of the frustration I see in Pirsig (and Macrorie before him) comes from the frustration in my life right now.
Last night, in my Honors Seminar, we discussed section one of Pirsig's book - and came to drastically different conclusions that this Capstone class about the worth of a classical/romantic split and how well a dichotomy like this will hold up in the rest of the book. And I realized that, in reading just one excerpt, everyone in the room took away very, very (very) different meaning. And that, as a class, we came to a collective agreement very different from discussion #1.
As I finished this section, our differences in discussion got me thinking. I know the frustration is in Prisig's book, and I know it was in Macrorie's. Both authors rage against an unseen foe who is slowly helping education and inquisition atrophy. But the anger is hard for me to see beyond. Their frustration rings so true to me on a personal level that I am almost unable to move beyond it and take in the other meanings in the book.
In one way, that is a nice, refreshing reaction, since almost all books should be read more than twice to get anything out of them at all, but in classes, my fixation on the author's frustration becomes something of a block.
I think that these books say something different to everyone who reads them because they are demandingly introspective. They seek the things that are upseting the lives of their readers and attempt to offer clarity. Unfortunately, a single good book is not, in and of itself, enough to inspire true clarity in a reader.
I really shouldn't have quit doing yoga...
Last night, in my Honors Seminar, we discussed section one of Pirsig's book - and came to drastically different conclusions that this Capstone class about the worth of a classical/romantic split and how well a dichotomy like this will hold up in the rest of the book. And I realized that, in reading just one excerpt, everyone in the room took away very, very (very) different meaning. And that, as a class, we came to a collective agreement very different from discussion #1.
As I finished this section, our differences in discussion got me thinking. I know the frustration is in Prisig's book, and I know it was in Macrorie's. Both authors rage against an unseen foe who is slowly helping education and inquisition atrophy. But the anger is hard for me to see beyond. Their frustration rings so true to me on a personal level that I am almost unable to move beyond it and take in the other meanings in the book.
In one way, that is a nice, refreshing reaction, since almost all books should be read more than twice to get anything out of them at all, but in classes, my fixation on the author's frustration becomes something of a block.
I think that these books say something different to everyone who reads them because they are demandingly introspective. They seek the things that are upseting the lives of their readers and attempt to offer clarity. Unfortunately, a single good book is not, in and of itself, enough to inspire true clarity in a reader.
I really shouldn't have quit doing yoga...
Tuesday, February 4, 2014
I Am Only Self-Critical Enough to Know The Things I Hate
Things I want to talk about in this blog:
Being self-critical is really hard and really useful. Some people do it better than others. Why is this important for us as writers?
So, yeah. Being self-critical is hard, and not for the most obvious reasons (although, also for those, a little bit). It's far, far too easy to go too hard in the other direction, hence the title of this blog. My self-esteem is tied, in part, to my perception of my objective worth as a person but I am also the least objective person in the world on this particular topic. So my self-image is either "Goddess" or "Satan", with no in-between. For obvious reasons this can be both awful and excellent depending on my mood.
Prisig's writing is so remarkably self-aware that I want to accuse him of falsifying his memories of himself to make his less aware. He doesn't react with outward anger towards those around him, but he remembers feeling the angry impulse; he shows his own insecurity in his physical descriptions when he turns away from conflict or emotion he does not want to engage with. This transparence kept me reading long past when my interest in the subject at hand. If I could emulate any aspect of his strategy, it would be his transparent self-image.
That mentality is especially critical in writers, because our taste evolves far ahead of our abilities (in most cases, at least). So I know when my writing is bad and I can head how off the words sound, but I don't always know what makes them this way. To be so honest with ourselves regarding not only criticism but complements and goals would improve our writing a thousandfold. The self-affirmation that your work sucks and that it sucks slightly less than the one before can help you move forward in you life instead of dwelling on the negative. We are taught that these negative criticisms are comprehensive, that self-complementing is a weakness. The positive is a vital part of the creative process, because it moves the writer in the right direction.
After all, you don't really know a thing until you know how to do maintenance on it and take better care of it than just handing it off the mechanics (or technicians) whenever something goes wrong. Ex. I can't repair a computer, but I sure as hell know how to debug one. And manuscripts that you can't edit are worse than useless.
But the most important tool for writers is the one many people care for the worst and that is the most valuable application of Prisig's book for me: self-care. Without the writer, a book is just a lost idea, a conference paper waits for someone to have a distantly similar though, a poem stays in the inanimate objects that have failed to inspire. For Prisig and his son, the motorcycle trip is a journey of self-care
Also, Prisig rises earlier in the morning than anyone should ever feel compelled to.
Being self-critical is really hard and really useful. Some people do it better than others. Why is this important for us as writers?
So, yeah. Being self-critical is hard, and not for the most obvious reasons (although, also for those, a little bit). It's far, far too easy to go too hard in the other direction, hence the title of this blog. My self-esteem is tied, in part, to my perception of my objective worth as a person but I am also the least objective person in the world on this particular topic. So my self-image is either "Goddess" or "Satan", with no in-between. For obvious reasons this can be both awful and excellent depending on my mood.
Prisig's writing is so remarkably self-aware that I want to accuse him of falsifying his memories of himself to make his less aware. He doesn't react with outward anger towards those around him, but he remembers feeling the angry impulse; he shows his own insecurity in his physical descriptions when he turns away from conflict or emotion he does not want to engage with. This transparence kept me reading long past when my interest in the subject at hand. If I could emulate any aspect of his strategy, it would be his transparent self-image.
That mentality is especially critical in writers, because our taste evolves far ahead of our abilities (in most cases, at least). So I know when my writing is bad and I can head how off the words sound, but I don't always know what makes them this way. To be so honest with ourselves regarding not only criticism but complements and goals would improve our writing a thousandfold. The self-affirmation that your work sucks and that it sucks slightly less than the one before can help you move forward in you life instead of dwelling on the negative. We are taught that these negative criticisms are comprehensive, that self-complementing is a weakness. The positive is a vital part of the creative process, because it moves the writer in the right direction.
After all, you don't really know a thing until you know how to do maintenance on it and take better care of it than just handing it off the mechanics (or technicians) whenever something goes wrong. Ex. I can't repair a computer, but I sure as hell know how to debug one. And manuscripts that you can't edit are worse than useless.
But the most important tool for writers is the one many people care for the worst and that is the most valuable application of Prisig's book for me: self-care. Without the writer, a book is just a lost idea, a conference paper waits for someone to have a distantly similar though, a poem stays in the inanimate objects that have failed to inspire. For Prisig and his son, the motorcycle trip is a journey of self-care
Also, Prisig rises earlier in the morning than anyone should ever feel compelled to.
Monday, January 20, 2014
Writing Is Hard, And Other Things I Sort Of Know
For me, one of Macrorie's most striking realizations is the sheer difficulty of writing. He seldom comes outright to say it, but all of his examples of poor creative writing display the same problem: fiction is as prone, if not more so, to the pitfalls on Engfish. Vague, stilted writing is everywhere in fiction, particularly in young writers searching for their unique voices. As a writer searching for my own voice, a solid 98% of what I write is Engfish. Not all of it is irreparable, and I am a much better editor than composer, but the act of composition is still largely an exercise in imitation.
The poem he referenced on page 125 reminds me of poetry I read, and wrote, in high school. It sounds like genuine emotions that the writer was struggling to express by using someone else's form; the author did not yet have the craft for originality, so s/he used a pre-existing form as a vehicle for authentic feeling and in doing so reduced those feelings to trite cliche.
In those passages of Macrorie's where he gets at this struggle, at what I think is the heart of his arguments, I can truly empathize with the students he writes about. It ties in beautifully with my own Capstone project, in fact, as I was working on the early pages of my novel draft as I worked on finishing Uptaught. It was painful. When I write I feel like I am unlearning clunky, outdated style with every sentence. Sometimes it takes me a page to find a tolerable vein in which to continue. Sometimes it takes until the final paragraphs. Writing is an excruciating practice for me, where the pride of composing a series of pages that say exactly what I mean just barely outweighs the incredible frustration of failing over and over to get even the most minute details to come across with any subtlety. It is a level of communication for which I was not trained and which I have struggled to master alone.
As for the book as a whole, I found its frustration with the university system to be a clarifying experience for many of my own frustrations but ultimately unhelpful as a guide towards better teaching. Macrorie's class structure was innovative for his time and clearly worked well, but it sounds like every other advanced composition class I've taken. Macrorie never seemed to explain how his system would benefit other writing classes and disciplines. My main (and really only) complaint about this book was that Macrorie seemed more interested in venting his anger at the system than in finding a multi-lateral solution, if one can even be found. He talks about his early text book attempt critically, recalling how he uses a half-baked system with no successful examples to defend his methodology, yet here he advocates for a system that shows success, but only in one field. He offers ideas, such as examining the assignment's constraints before blaming students for awful papers, that could easily be expanded, but the methodology he focuses on (having students write for themselves) is difficult to work into specified writing curriculum such as tech or P.R. writing. I feel like Macrorie has an excellent system who's full reach is underdeveloped in this book.
The poem he referenced on page 125 reminds me of poetry I read, and wrote, in high school. It sounds like genuine emotions that the writer was struggling to express by using someone else's form; the author did not yet have the craft for originality, so s/he used a pre-existing form as a vehicle for authentic feeling and in doing so reduced those feelings to trite cliche.
In those passages of Macrorie's where he gets at this struggle, at what I think is the heart of his arguments, I can truly empathize with the students he writes about. It ties in beautifully with my own Capstone project, in fact, as I was working on the early pages of my novel draft as I worked on finishing Uptaught. It was painful. When I write I feel like I am unlearning clunky, outdated style with every sentence. Sometimes it takes me a page to find a tolerable vein in which to continue. Sometimes it takes until the final paragraphs. Writing is an excruciating practice for me, where the pride of composing a series of pages that say exactly what I mean just barely outweighs the incredible frustration of failing over and over to get even the most minute details to come across with any subtlety. It is a level of communication for which I was not trained and which I have struggled to master alone.
As for the book as a whole, I found its frustration with the university system to be a clarifying experience for many of my own frustrations but ultimately unhelpful as a guide towards better teaching. Macrorie's class structure was innovative for his time and clearly worked well, but it sounds like every other advanced composition class I've taken. Macrorie never seemed to explain how his system would benefit other writing classes and disciplines. My main (and really only) complaint about this book was that Macrorie seemed more interested in venting his anger at the system than in finding a multi-lateral solution, if one can even be found. He talks about his early text book attempt critically, recalling how he uses a half-baked system with no successful examples to defend his methodology, yet here he advocates for a system that shows success, but only in one field. He offers ideas, such as examining the assignment's constraints before blaming students for awful papers, that could easily be expanded, but the methodology he focuses on (having students write for themselves) is difficult to work into specified writing curriculum such as tech or P.R. writing. I feel like Macrorie has an excellent system who's full reach is underdeveloped in this book.
Other thoughts on Uptaught:
I don't know how I feel about the racism metaphors. I feel like no matter how horribly teachers treat students they will never approach the systematic rape of culture that was (and in some ways still is) racism in the U.S. Macrorie was stretching with this one.
I don't know how I feel about the racism metaphors. I feel like no matter how horribly teachers treat students they will never approach the systematic rape of culture that was (and in some ways still is) racism in the U.S. Macrorie was stretching with this one.
Wednesday, January 15, 2014
Ménage à trois: Thoughts on the Third Way Pt. 1
Author's Note: My copy of Uptaught arrived this afternoon, just in
time to coincide with the worst of my current head cold. At the time I am
writing this, I am only on page 55. Provided the Black Plague lifts its grasp
on our house, I will be finished with the reading and in class tomorrow. If
not, it is because I have no desire to be a living contagion for the rest of
you.
On to business, I suppose what comes most
readily to mind as I begin this book is the last of my Honors College classes
at this fine University. The class is called Honors Read and the objective is
for my class to decide on one (or two) new texts for the next year's freshman
seminar. While this in undoubtedly among the most noble of calling's for MSU
students, my classmates (and by extensions, I suppose, myself) are more than a
little pretentious and plenty self-involved. We took this class because we, like
Macrorie, knew something was missing from our Texts and Critics curriculum and
by God we knew how to fix it.
The first week of classes has been filled
with unlearning our own preconceptions of what makes books worthwhile and good
and what things we desire in our literature. Like Macrorie and his students, we
need to let literature happen to us, at least for a little while, rather than
telling our books and our classmates what is best. I anticipate this will be
tricky because it requires a combination of certainty that our book (or film,
article, or paper) is a great fit for the class, and the open-ended faith that
Macrorie learned to teach his students, the willingness to welcome discomfort
and alien presence into our lives and allow it to change us.
I am better by far at certainty than I am
at flexibility, which is why Macrorie's writing gave me pause.
What he encourages his later students to do to find their voices
is to relax themselves and let the writing happen to them. The idea that not
only does everyone have a story, they have the capacity to share it is sadly as
alien to me as it was to the teaching student who told him that writing could
not be taught. Like Macrorie’s students, I have grown up believing that a bad
writer could become passable, maybe even tolerable in a field he enjoyed, but
never good.
What Macrorie’s Third Way achieves is a system for encouraging
storytelling as an extension of feeling rather than a method of composition.
The difference being, as visible in his approach, that his students are all
storytellers in one way or another, but few of them believe in their ability to
be compsers.
Compositions are great art. Beethoven was a composer. Shakespeare
was a composer. Joe Shmo might amount to a hack if her works for it.
But we tell stories all the time. Fairy tales for children who won’t
fall asleep. White lies to our parents or teachers. Fishing, hunting, drinking,
partying, living stories.
For me, the power of Macrorie’s message is that we should not
harness people skills of memorization and composition, but give them a chance
to set their stories down and unravel them, to find out what makes them good
and enjoyable.
To end, I will leave you with this. As a freshman in college, I
was appalled when, in my first class with a teacher (let’s call her Professor
A), I received my first essay and it was bleeding red. I was a champion essay
writer. It was my thing. I did not fail essays. Frantic, I flipped to the back,
where the rubric was, and found a cheerful (for all the blood colored ink) 92%
with lavish praises for things I had done well. That was the first time I had
ever really received constructive criticism on a paper. High school teachers, I
have come to assume, can’t labor over “sufficient” papers to make them excellent,
so they gave me my “A” and sent me onto the next level. Professor A took every
opportunity to make me a better writer and I appreciate that “good” writing was
never enough for her. She, and later professors, subscribed to Macromie’s
disdain for dead sentences and pushed me beyond her own rubrics and onto better
papers.
Author’s Note, the Second: Here, I end my now bizarre rambling’s,
because my Nyquil is making the screen do funny things.
Tuesday, December 3, 2013
This Is A Label (Test: Full)
"This Is A Label" - a companion slideshow/film to my essay
Introduction
Coke. Pepsi. Bill Gates. Angelina Jolie. Nelson Mandela. Names
carry a significance that is comprised of generations of experiences,
reputation and effort. No two share a precise path of evolution, each
splintered and refracted by the experiences of the people living it. In the
language of rhetoric, names help us define the first and most essential of our
earliest discourse communities, our
families. In the tradition of familial closeness, language continues to assign
significance dependent on discourse communities differentiated by name. As
markers of these discourse communities, brands,
signs and labels help to define the boundaries of discourse communities by
identifying members and non-members and serving as conduits for inter-group
conflict. They allow for rivalries between companies to evolve into near
interpersonal feuds and help generations of cool (an uncool) high school
students decide who they can sit beside at lunch.
Brand Culture
Pictured above are two of the most vocal and powerful discourse communities in modern capitalism. Coke vs. Pepsi. The soda confrontation that defined a generation (or more). But more importantly, it manipulated the public’s opinion of not one but both companies by convincing their adoring fans that only one discourse community could come out on top. So, despite Coke having finally taken a substantial lead in the sugary soft-drink market, both companies brought in revenue in the billions, with additional profit coming from the numerous smaller companies and extensions each owns, such as FritoLay. But the effect of good-natured advertisements such as the ad on the right, put out by Pepsi Co. just in time for Halloween, is one of congenial mockery. Understanding exists, not only between Pepsi and Coke, but between the companies and their audience, that neither one is attacking their opponent company. Rather than a cavalcade of accusations and factoids about how horrible Coke is for your health, Pepsi fires shots on the very subculture of Coke, the people who believe with their very souls that Coke is genetically superior to Pepsi. They achieve a mirror of popular athletic discourse with this method, similar to the trash talking that occurs between sports fans (and infects Facebook in the weeks leading up to Cat/Griz). The "fans," as it were, rally to the defense of their product, Pepsi gets some press, Coke-fans on Reddit respond with a pithy ad of their own, and the world spins on.
But this result would not be conceivable without the polarizing effects of the all-powerful discourse community. Because, as the advertisements indicate, you are either pro-Pepsi or pro-Coke (unless you happen to be one of the godless heathens that claims they can't tell the difference, but those liars have no place in either discourse). By using their distinctive images as their primary polarizing weapon, Coke and Pepsi, like other famous - and infamous - brands, have used the formation of discourse communities to their advantage. This formation is the most superficial of all the discourse communities related to the psychology of labels, but it functions as an undeniable mainstay of American economy and society. Brands using discourse communities to foster a feeling of "sameness" between a large group of people use what Fish refers to as a "manipulation of reality," attributed to rhetorical man. This manipulation, intended as a criticism of the inability of rhetoric to unveil truth, instead functions as a low-level type of societal glue, keeping an advertising audience with few certain commonalities together.
[Great Rivalries of Our Times. Burger King vs. McDonalds and Apple vs. Microsoft.]
Signs, Significance
These are signs. They denote possession of a thing, brand a place,
person or item as the real or metaphorical property of an overarching agent –
in this case, the Montana State University Athletic Department. Signs are
abundant; all of the above and branding by a larger organization. It is clear,
concise and largely unremarkable (unless you like me, feel like going out of
your way to remark on it.) The false ownership that discourse communities feel
through brand preferences becomes a fully realized phenomenon in the signage of
our day to day lives. People love to literally label. We have a machine called
a label maker and we use it exactly as the name implies: put your name on your
belongings so everyone knows they're yours.
These are also signs. Unlike the personal sign, these denote
function and location and deal less with the possession of the labeled thing
and more with the location, function and necessity of the labeled object or
place.
What do these signs have in
common? All were photographed using and iPod. All live in the Brick Breeden
Fieldhouse. And all of them denote possession, pertaining to a group or
discourse community. According to Tania Murray Li, “anthropologists have
long acknowledged the social nature of property: that it is not a relationship
between people and things, but a relationship between people, embedded in a
cultural and moral framework, a particular vision of community” (Lee, 501-502).
Signs, as Li is quick to point out in the description, are easy to misconstrue.
They are, at first glance, a form of label, sure. That identification is
simple, plain and yet as inclusive as necessary. They explain. Who the thing
belongs to, what the things does, where the thing is. Signs are an analogue
communication web, passing information from writer to audience in an efficient
and simplistic manner. Signs fulfill a highly necessary function in the
formation of literal networks, bringing groups together in places for
functions, all denoted by symbols on a page. It is not until those symbols lose
their physical form that they endanger clear communication.
This Is A Label
This is a label. It looks a
little different than the examples above, but do not be deceived. This is the
personal label.
The personal label is most
similar to the signage of ownership, but it can be both self-assigned and
utilized as a personal version of the brand. In this way, it combines the most
effective strategies of the top two methods of labeling.
The personal label serves as the mating call of social
friendships, drawing geeks, nerds, jocks, preps and fangirls together across
huge social strata, such as large school or work settings.
Not all labels are self-assigned. When I first pitched this
project to the Digital Media class, I could see the blossoming horror on my
classmates' faces as they recalled terrible names from childhood classes. I
worked to make the video about more than name calling and hair pulling, because
the function of the personal label means so much more.
The personal label can be a connection into a societal network,
ready and waiting. Fangirls, a somewhat derogatory name from women madly
obsessed with a type of media, is also a word that has been joyfully reclaimed
by those it appears to exist to slight. To identify as a fangirl is, in many
ways, to accept the mantle and trappings of a label given to you by someone
else; and in making it your own also reinvent it.
The personal label can be a passing identification, a self-assured
title that denotes what you feel, think, or believe at a given time. It
broadcasts your emotion and communicates with others who also temporarily
occupy the same brief discourse. In this way, internet forums have achieved
enormous success by catering to the whimsical bitching needs of the multitudes
online.
Lastly, labels can be arbitrarily
assigned to you based on signs you express to the world at large. Short hair?
You're a lesbian. Well-dressed and polite? You're metrosexual at best, probably
gay. Tattoos and piercings? No good stoner.
These are the labels that harm
and constrain. They can help disenfranchised parties to form groups in defense,
but these groups are not high-functioning, collaborative discourses. The
resentment produced by this last construct of personal labels undoes any good
the labels themselves can enact, almost before it happens.
In Conclusion
People like judgement. It feed social situation and the gossip in all of us. And labels make gossip easy. Really, really easy. So easy, in fact, that people forget the function of labels as community. They forget the network that labels helped them build, the product it helped them sell, and the friends it helped them find. In an age where quotes are judged twice-over by their ability to condense into 140 characters or less, the complications of subterranean labels is not something the average human gossip machine wants to contemplate. So the discourse communities that we construct with the labels of our lives, the brands, the signs and the incessant name calling, culminate in an anticlimactic rush of information we feel compelled to simultaneously share and downplay the importance of.
Everyone is an individual. The trick is recognizing that everyone does not begin and end with you.
Everyone is an individual. The trick is recognizing that everyone does not begin and end with you.
Be whatever.
Wednesday, November 20, 2013
2.1 Introduction
Coke. Pepsi. Bill Gates. Angelina Jolie. Nelson Mandela. Names carry
a significance that is comprised of generations of experiences, reputation and
effort. No two share a precise path of evolution, each splintered and refracted
by the experiences of the people living it. In the language of rhetoric, names
help us define the first and most essential of our earliest discourse communities, our families. In
the tradition of familial closeness, language continues to assign significance dependent
on discourse communities differentiated by name. As markers of these discourse
communities, brands, signs and labels help to define the boundaries of discourse communities by
identifying members and non-members and serving as conduits for inter-group
conflict. They allow for rivalries between companies to evolve into near
interpersonal feuds and help generations of cool (an uncool) high school
students decide who they can sit beside at lunch.
2.2 Brand Culture
Pictured above are two of the
most vocal and powerful discourse communities in modern capitalism. Coke vs.
Pepsi. The soda confrontation that defined a generation (or more). But more
importantly, it manipulated the public’s opinion of not one but both companies
by convincing their adoring fans that only one discourse community could come
out on top. So, despite Coke having finally taken a substantial lead in
the sugary soft-drink market, both companies brought in revenue in the
billions, with additional profit coming from the numerous smaller companies and
extensions each owns, such as FritoLay. But the effect of good-natured
advertisements such as the ad on the right, put out by Pepsi Co. just in time
for Halloween, is one of congenial mockery. Understanding exists, not only
between Pepsi and Coke, but between the companies and their audience, that
neither one is attacking their opponent company. Rather than a cavalcade of accusations and factoids about
how horrible Coke is for your health, Pepsi fires shots on the very subculture
of Coke, the people who believe with their very souls that Coke is genetically
superior to Pepsi. They achieve a mirror of popular athletic discourse with
this method, similar to the trash talking that occurs between sports fans (and
infects Facebook in the weeks leading up to Cat/Griz). The "fans," as
it were, rally to the defense of their product, Pepsi gets some press,
Coke-fans on Reddit respond with a pithy ad of their own, and the world spins
on.
But this result would not be
conceivable without the polarizing effects of the all-powerful discourse
community. Because, as the advertisements indicate, you are either pro-Pepsi or
pro-Coke (unless you happen to be one of the godless heathens that claims they
can't tell the difference, but those liars have no place in either discourse).
By using their distinctive images as their primary polarizing weapon, Coke and
Pepsi, like other famous - and infamous - brands, have used the formation of
discourse communities to their advantage. This formation is the most
superficial of all the discourse communities related to the psychology of
labels, but it functions as an undeniable mainstay of American economy and society.
Brands using discourse communities to foster a feeling of "sameness"
between a large group of people use what Fish refers to as a "manipulation
of] reality," attributed to rhetorical man. This manipulation, intended as
a criticism of the inability of rhetoric to unveil truth, instead functions as
a low-level type of societal glue, keeping an advertising audience with few
certain commonalities together.
2.3 It's A Sign
This is a sign. It denotes possession of a thing and branding by a larger organization. It is clear, concise and largely unremarkable (unless you like me, feel like going out of your way to remark on it.) The false ownership that discourse communities feel through brand preferences becomes a fully realized phenomenon in the signage of our day to day lives. People love to literally label. We have a machine called a label maker and we use it exactly as the name implies: put your name on your belongings so everyone knows they're yours.
It is not until those symbols lose their physical form that they endanger clear communication.
2.4 Label Me
This is a label. It looks a little different than the examples above, but do not be deceived. This is the personal label.
The personal label is most similar to the signage of ownership, but it can be both self-assigned and utilized as a personal version of the brand. In this way, it combines the most effective strategies of the top two methods of labeling.
The personal label serves as the mating call of social friendships, drawing geeks, nerds, jocks, preps and fangirls together across huge social strata, such as large school or work settings.
Not all labels are self-assigned. When I first pitched this project to the Digital Media class, I could see the blossoming horror on my classmates' faces as they recalled terrible names from childhood classes. I worked to make the video about more than name calling and hair pulling, because the function of the personal label means so much more.
The personal label can be a connection into a societal network, ready and waiting. Fangirls, a somewhat derogatory name from women madly obsessed with a type of media, is also a word that has been joyfully reclaimed by those it appears to exist to slight. To identify as a fangirl is, in many ways, to accept the mantle and trappings of a label given to you by someone else; and in making it your own also reinvent it.
The personal label can be a passing identification, a self-assured title that denotes what you feel, think, or believe at a given time. It broadcasts your emotion and communicates with others who also temporarily occupy the same brief discourse. In this way, internet forums have achieved enormous success by catering to the whimsical bitching needs of the multitudes online.
Lastly, labels can be arbitrarily assigned to you based on signs you express to the world at large. Short hair? You're a lesbian. Well-dressed and polite? You're metrosexual at best, probably gay. Tattoos and piercings? No good stoner.
These are the labels that harm and constrain. They can help disenfranchised parties to form groups in defense, but these groups are not high-functioning, collaborative discourses. The resentment produced by this last construct of personal labels undoes any good the labels themselves can enact, almost before it happens.
2.5 Conclusion
People like judgement. It feed social situation and the gossip in all of us. And labels make gossip easy. Really, really easy. So easy, in fact, that people forget the function of labels as community. They forget the network that labels helped them build, the product it helped them sell, and the friends it helped them find. In an age where quotes are judged twice-over by their ability to condense into 140 characters or less, the complications of subterranean labels is not something the average human gossip machine wants to contemplate. So the discourse communities that we construct with the labels of our lives, the brands, the signs and the incessant name calling, culminate in an anticlimactic rush of information we feel compelled to simultaneously share and downplay the importance of.
Everyone is an individual. The trick is recognizing that everyone does not begin and end with you.
Everyone is an individual. The trick is recognizing that everyone does not begin and end with you.
Monday, November 11, 2013
Why the rhetoric of business is cheapening the way we connect to one another (and what we can do about it)
Because I'm a tasteless scum-bucket, I really like to read mainstream magazines. Nothing classy, like lit journals or independent presses. No, I mean things like Cosmopolitan. In an attempt to make myself feel more like a 20-something professional, I inevitably turn to the business and money section and inevitably come across the word "networking." Now, whatever Cosmo means by networking, it is not what Anil Dash meant by networking. In fact, the only thing that is for sure is that whatever networking is, people are doing too little, too badly as far as "business professionals" are concerned. I think it was largely due to this constant lauding of networking that for so long I misunderstood what it was.
It was, in fact, what I call "being nice to people" and "making friends."
So I want to talk about buzzwords and (self-)marketing today. Specifically, the idea of networking as something we can possess and control and of the colossal failure of Google+'s YouTube takeover.
To make my point, I would like to combine a series of the videos we watched, particularly Anil Dash and Chris Anderson. Dash's idea of networking appeals immensely to me because, as a 20-something about to charge into the world-at-large, the idea that communication is changing in a way that invites - and demands- that I join the conversation is reassuring in ways brown-nosing a boss never will be. Dash's networking has less to do with sucking up than with confronting whatever makes you world less awesome. Want a faster web browser? Better vlogging platform? Freedom from foreign oppressors? Networking is raising your voice and letting people know you are there to be heard. Better still, Dash's networking is skill-based, largely without the threat of privilege superseding talent.
Add to this Anderson's idea of crowd-fueled evolution of business and society and you find yourself at the helm of a powerful current that is poised to redefine
Seth Priebatsch's idea that "the social building is done," is also of some interest to me, because it implies a backwards motion for most of the internet who are so intrigued by Tweeting, Liking and Re-blogging that they are largely disinterested at this point by the idea of moving on from those platforms. So this idea of evolution from social theory to game theory neatly connects my ideas about the hollow word of new-age networking, the deeper significance of true networking and the failure of Google+.
Google+ is a fine network.It function exactly as its supposed to and is conveniently located in the Google mega-plex of Chrome. Yet it has objectively failed at its initial goal: convince Facebook users to consolidate all of their interpersonal whining needs into one easy package. Why? The answer comes from all of the above argument. Google is a little late to the party and they did not bring anything new. They did nothing innovative to offer to new users and brought nothing new to the social networking conversation. Then, to top it all off, after failing to take off of their own, they installed themselves into the YouTube comments to bribe users of another site into using their product as the only way to make themselves heard. This, in Dash's example, is the exact opposite of how you network. This is note reaching out and building connections, but rather re-hashing a tired idea in the hopes of continuing the building of an online empire.
The dialogue is changing, as our videos for today showed. The price for not keeping up, apparently, is scorn from those who are at the forefront and confusion form other still behind you.
Also, for your viewing pleasure, a video on the ways we connect (or don't) with people using social media.
http://elitedaily.com/news/world/this-video-will-have-you-completely-rethink-how-you-conduct-yourself-online-and-in-person-video/
It was, in fact, what I call "being nice to people" and "making friends."
So I want to talk about buzzwords and (self-)marketing today. Specifically, the idea of networking as something we can possess and control and of the colossal failure of Google+'s YouTube takeover.
To make my point, I would like to combine a series of the videos we watched, particularly Anil Dash and Chris Anderson. Dash's idea of networking appeals immensely to me because, as a 20-something about to charge into the world-at-large, the idea that communication is changing in a way that invites - and demands- that I join the conversation is reassuring in ways brown-nosing a boss never will be. Dash's networking has less to do with sucking up than with confronting whatever makes you world less awesome. Want a faster web browser? Better vlogging platform? Freedom from foreign oppressors? Networking is raising your voice and letting people know you are there to be heard. Better still, Dash's networking is skill-based, largely without the threat of privilege superseding talent.
Add to this Anderson's idea of crowd-fueled evolution of business and society and you find yourself at the helm of a powerful current that is poised to redefine
Seth Priebatsch's idea that "the social building is done," is also of some interest to me, because it implies a backwards motion for most of the internet who are so intrigued by Tweeting, Liking and Re-blogging that they are largely disinterested at this point by the idea of moving on from those platforms. So this idea of evolution from social theory to game theory neatly connects my ideas about the hollow word of new-age networking, the deeper significance of true networking and the failure of Google+.
Google+ is a fine network.It function exactly as its supposed to and is conveniently located in the Google mega-plex of Chrome. Yet it has objectively failed at its initial goal: convince Facebook users to consolidate all of their interpersonal whining needs into one easy package. Why? The answer comes from all of the above argument. Google is a little late to the party and they did not bring anything new. They did nothing innovative to offer to new users and brought nothing new to the social networking conversation. Then, to top it all off, after failing to take off of their own, they installed themselves into the YouTube comments to bribe users of another site into using their product as the only way to make themselves heard. This, in Dash's example, is the exact opposite of how you network. This is note reaching out and building connections, but rather re-hashing a tired idea in the hopes of continuing the building of an online empire.
The dialogue is changing, as our videos for today showed. The price for not keeping up, apparently, is scorn from those who are at the forefront and confusion form other still behind you.
Also, for your viewing pleasure, a video on the ways we connect (or don't) with people using social media.
http://elitedaily.com/news/world/this-video-will-have-you-completely-rethink-how-you-conduct-yourself-online-and-in-person-video/
Thursday, November 7, 2013
Critical Photo Essay Premise and Excecution
*All photos are not mine. Pending posts will be my photography.
Things I want to talk about in my photo essay:
The hippocracy of signage:
I want to see the ways we label and apply language to our lives, especially places unconcerned with language and label as (such as idea and areas we wish to label as "possessions").
Thursday, October 24, 2013
Monday, October 21, 2013
The Words We Use To Make Ourselves
Like always, I want to start this blog post off with a story. Once, while I was playing pool in the summer, I found a piece of graffiti in the bathroom of a bar I would never choose to walk into. It read (if you'll pardon my French) "Fuck bitches get money." Now, clearly our inebriated author is slightly confused as to what exactly he is trying to say. And I realized that I had a Sharpie in my purse and a period would correct the sentence into something the original author clearly did not intend. But somehow, "Fuck. Bitches get money." seemed so much nicer on that puke-beige bathroom wall.
The point is, punctuation is the guideline within which we build society. Our communications are ruled by its inclusion, omission, and nuance. And we are painfully aware of this. When I searched typography art for images to add to this blog post, I steeled myself for the deluge of "Keep Calm And ___" memes. But instead I found something moving and profound.

We are intimately aware of the words that make us up, of the way we need language and how we lean on it throughout the day. Typographic are is a visual representation of our conscious and subconscious recognition of the nuances of type and punctuation Solomon introduces. Going back to our earlier studies of sign and signifier even, these pieces blur the lines between those things, making us question in we are sign or signifier ourselves. Certainly, we made words, but in some way are we ourselves not made by words as well?
The point is, punctuation is the guideline within which we build society. Our communications are ruled by its inclusion, omission, and nuance. And we are painfully aware of this. When I searched typography art for images to add to this blog post, I steeled myself for the deluge of "Keep Calm And ___" memes. But instead I found something moving and profound.

We are intimately aware of the words that make us up, of the way we need language and how we lean on it throughout the day. Typographic are is a visual representation of our conscious and subconscious recognition of the nuances of type and punctuation Solomon introduces. Going back to our earlier studies of sign and signifier even, these pieces blur the lines between those things, making us question in we are sign or signifier ourselves. Certainly, we made words, but in some way are we ourselves not made by words as well?
Monday, October 7, 2013
Bad Science in CSI Miami: Visual Rhetoric Meets Iconography
Pictorial imagery catches us at unawares because, as intellectuals, we are trained to analyze texts and to treat drawings or photographs as trifling adjuncts. - Mishra
If computer simulations are documentary, they are subjunctive documentary. Their subjunctive nature lies not only in their flexibility in the imagining of events, but in their staging as well... - Wolf
Alright, kids, it's time to have a talk... a talk about fake detectives. Detectives of the following variety:
See, CSI is emblematic of a much larger problem: we, smart animals that we are, process information as it is given to us. And the visual rhetoric of CSI is entirely compelling. You can carry a gun, look like a model and put the bad guys away in a neat. 45-minute episode. But perhaps the most infuriating misconstruction of the franchise is the heavily visually-influences explanations of forensic science. In order to compress the show into its time slot and not overwhelm the readers, the franchise sacrifices authenticity for the Idiots Guide To _______. Obviously, not everyone who watches CSI feels the overwhelming assurance that they are ready to solve crime. But, like any other oversimplification of visual media to compress a complex idea, it introduces the allure of a vocation without acknowledging the work necessary to reach that point. Like selling products with an iconic brand, CSI has built an empire on the assurance that psuedo-science will sell (Big Bang Theory, anyone?). Audiences crave superficial reassurance, and with the compression of elegantly shot, useless machines, they barely need to pay attention to the dialogue to achieve it,
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